Pricing
Four plans. One honest promise: Unlimited never grows.
Every paid plan offers annual billing at 10.5× the monthly price (1.5 months free — 12.5% off), shown as a yearly total below. Upgrade, downgrade, or cancel anytime from your Shopify admin; billing runs through Shopify's own checkout.
- 150 orders/mo
- points on purchase/signup/birthday/social
- referral links with two-sided rewards
- 400 orders/mo
- embedded theme blocks (cart/PDP/account)
- loyalty emails
- 2,500 orders/mo (Smile.io's $199 Growth cap, at 1/12 the price)
- VIP tiers
- unlimited orders — genuinely; no soft caps
- priority Smile.io migration help
No order-volume tiers, no GMV-based pricing, no per-order overage, ever — on any plan.
Every plan, side by side.
| Compare plans | Free $0/mo |
Starter $5/mo |
Growth $17/mo |
Unlimited $35/mo |
|---|---|---|---|---|
| Price | $0/mo | $5/mo | $17/mo | $35/mo |
| Billed annually | — | $52.50/yr | $178.50/yr | $367.50/yr |
| Free trial | — | 14 days | 14 days | 14 days |
| Limits | 150 orders/mo | 400 orders/mo | 2,500 orders/mo (Smile.io's $199 Growth cap, at 1/12 the price) | unlimited orders — genuinely; no soft caps |
| points on purchase/signup/birthday/social | ✓ | ✓ | ✓ | ✓ |
| referral links with two-sided rewards | ✓ | ✓ | ✓ | ✓ |
| embedded theme blocks (cart/PDP/account) | — | ✓ | ✓ | ✓ |
| loyalty emails | — | ✓ | ✓ | ✓ |
| VIP tiers | — | — | ✓ | ✓ |
| priority Smile.io migration help | — | — | — | ✓ |
| Priced by order volume or GMV | Never | Never | Never | Never |
The fine print, in plain words.
How do I actually pay?
Through Shopify's own billing, the same place you pay for every other app on your store. Punchcard never asks for a card number directly — approve the charge once inside your Shopify admin and it's billed on your normal Shopify invoice.
What happens after the free trial?
You're charged for the first full month unless you cancel before the trial ends. Shopify sends you the standard reminder before the trial converts.
Can I cancel or downgrade anytime?
Yes, anytime, from the app's page in your Shopify admin — no email, no retention flow, no minimum term. Downgrades apply at the end of the current billing cycle.
Is there really no overage or usage fee?
Correct. The monthly price is the entire bill on every plan, regardless of your order count or revenue. Free is $0 regardless of usage, permanently.
How does annual billing work?
Every paid plan offers a yearly option at 10.5× the monthly price — 1.5 months free (12.5% off) — same tier, same features, just billed once a year instead of monthly.